Pennsylvania Enacts AI Advertising Disclosure Law

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on October 24, 2026, requiring disclosures on AI-created or altered ads. The law covers any advertisement airing in Pennsylvania regardless of origin. Disclosures must match the ad's medium: on-screen labels for video, audio notices for radio. Terms like 'significantly modified' and 'misleading impression' are undefined, creating uncertainty. Exemptions include parody, satire, and evidently